Subway's CMO Serves Up Insights on the Return of the $5 Footlong

By reintroducing the $5 Footlong sandwich promotion, Subway is hoping to turn back the clock to a time in the chain's history that is remembered for its sales growth. Franchisees such as Aly Eatery, an operator of Subway restaurants in Nevada that filed for Chapter 11 bankruptcy protection, are certainly in need of the boost....